COMPARISON GUIDE
AI UGC tools or an agency: which fits?
Self-serve AI tools make avatar videos cheap, but you still write, direct and edit every ad. Human creators bring real faces at a higher price per video. A done-for-you studio sits in between. Here is how the options compare, with the prices each company publishes.
Prices read on official pages, Oct 2026Who writes and editsCost per finished video
THE OPTIONS
Side by side.
| OPTION | PUBLISHED PRICE | WHO DOES THE WORK |
|---|---|---|
| Creatify | From $15 a month (Standard, about 11 avatar videos of 15 s) | You script and edit. A done-for-you Studio tier has no listed price. |
| HeyGen | Free with watermark; Creator $29 a month | You script and edit. |
| MakeUGC | From $29 a month, billed yearly | You write the script and pick an actor. |
| Arcads | Credit plans; dollar prices shown only inside the app | You script and pick the actor. |
| Human UGC creators | About $150 to $400 per video for beginners, $500 to $1,200 for experienced creators | The creator films; script and editing vary. |
| Billo (creator marketplace) | From $99 per video, raw footage | Creators film from your brief; editing costs extra. |
| P8 plans | $77 to $105 per finished video | We write, produce, caption and revise. |
Read on 23 October 2026: creatify.ai/pricing, heygen.com/pricing, makeugc.ai/pricing, help.arcads.ai (credits), Billo's blog (9 Oct 2026) and JoinBrands' creator rate guide (15 Aug 2026). Prices change; check each site before buying. Not an offer by those companies.
HOW TO CHOOSE
Match the option to your team.
- Pick a tool if you have someone in-house who writes hooks and edits every week. The subscription is cheap; the time is the real cost.
- Pick human creators if you need real customers on camera and can pay several hundred dollars per video.
- Pick a done-for-you studio if you want finished, on-brand ads every week without managing the tools or the creators.
WHAT WE ADD
Direction, not just a tool.
We use AI tools too. The difference is the work around them: the script and hook, a consistent look, motion graphics, captions, sound, revisions and a delivery calendar. The studio is directed by a 3D and VFX artist with 18 years of experience. AI presenters are always disclosed, and you own the final videos.
QUESTIONS
Good to know.
Is Arcads cheaper than an agency?
Per video, a self-serve tool usually is. But you write the scripts, choose the actors and edit the ads yourself. Compare the subscription plus your team's time with the price of a finished video.
What does Creatify cost?
Creatify lists a Standard plan from $15 a month with about 11 avatar videos of 15 seconds, and higher tiers up to Business at $195 a month (read on its pricing page, October 2026).
How much does a human UGC creator charge?
Creator rate guides put beginners at about $150 to $400 per video and experienced creators at $500 to $1,200, before editing.
What does P8 charge?
From $77 to $105 per finished video at launch pricing, with script, captions, sound and revisions included. A 3-video pilot is $315.
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