COMPARISON

Subscription, freelancer or agency?

Three common ways to get short-form video made. Each fits a different situation. Here is how they compare on the things that matter when you need to post every week.

Fixed price per videoMonthly plans: cancel anytimeYou own the final videos

SIDE BY SIDE

How the three compare

FREELANCERTRADITIONAL AGENCYP8 SUBSCRIPTION
Price modelPer project or per hourRetainer or project quoteFixed price per video, published
PredictabilityVaries by sellerDepends on the scope agreedFixed number of videos each month
Consistency across videosDepends on who is availableUsually a dedicated teamSame presenter and brand rules in every episode
Your timeYou brief and manage each jobMeetings and approvalsAbout 15 minutes a month for the topic plan
CommitmentNone, but you restart each timeOften several monthsMonthly plans: cancel before the next billing date

Comparison of typical models, not of any specific company. Your experience will depend on who you hire.

HOW TO CHOOSE

A simple rule

If you need one video, hire a freelancer. If you need a full campaign with strategy and media buying, talk to a traditional agency. If you need to post every week and want the cost and the output to be predictable, a subscription is built for that.

Not sure? Start with the 3-video pilot. At the launch price it costs $315 in total and shows you how the process works before you commit to a monthly plan.

QUESTIONS

Good to know.

When is a freelancer the better choice?

For a single project or a very specific style, when you can manage the work yourself and a delay would not hurt.

When is a traditional agency the better choice?

When you need strategy, media buying and a dedicated team for a large campaign, and a retainer fits your budget.

When does a subscription make sense?

When you want a steady flow of short videos at a predictable price, without managing several people or negotiating each project.

Can I switch later?

Yes. Monthly plans can be cancelled before the next billing date, so you can start with a pilot and change course.

NEXT STEP

Test the subscription with a 3-video pilot.

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